If Rock – 1969

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If Rock

This execution marked a shortlived turning point in advertising strategy for the World RPS Society. Instead of bludgeoning viewers with strong clear simple mesages as they had done in the past, a more subtle approach was explored.

While this execution went on to win many industry awards for it’s thought-provocking approach and was appauled for not “insulting the intelligence of its viewer”, for the most part, this execution went far over the heads of the intended audience.